Design and creation of a dynamic communication for the 2023 Pride Month UMG campaign.
The work included crafting a vibrant logo, visuals, t-shirt design, parade wagon graphics, and digital advertisements. Through the campaign, the aim was to celebrate diversity, unity, and love through music and artists personalities, while promoting inclusivity and equality for the LGBTQ+ community.
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Visual Identity
Social Outputs
In collaboration with Tuorlo Magazine, the main project included a lipsync video featuring various artists from UMG Italy and the renowned Italian Drag performer, La Fay. Set to Lady Gaga's empowering anthem "Born This Way," this project celebrated self-expression and inclusivity.
Social ADV
Pride Selection