Working with the talented emerging artist Ariete, the project aimed to promote the brand and generate awareness for an upcoming Samsung device.

The video assets included a live performance of an unreleased single, a revealing interview with the artist, and visually striking IDs and photos to launch the project. Together, this contents reflected a dynamic and engaging campaign that showcased both Ariete's talent and the innovative offerings of Samsung.

The campaign included a short story interview video for Ariete's highly anticipated album "Specchio." Throughout the interview, I incorporated scenes of Ariete interacting with the Samsung flip-phone, highlighting its distinctive features. This project aimed to enhance the storytelling experience and showcase the artist's connection with the device, bridging the gap between technology and music.