The first-ever Primark
North American brand campaign.
VCCP US team worked with the European retailer to launch their first-ever North American brand campaign. This extension of the Global Creative Platform "That's So Primark" celebrates that falling-in-love feeling of discovering the perfect outfit.
I had the opportunity to curate various aspects of this project, including BTS videos, dynamic DOOH animations, VFX for video ADVs, and the production of video social contents.