Design and Creative Direction of visual social assets for Universal Music Group Italy.
The communication strategy encompassed a range of elements, beginning with institutional messaging such as charts, certifications, and new releases. We then transitioned to showcasing UMG products present on the official eCommerce platform with a diverse array of video content. Additionally, I curated content for specific events including live performances, meet & greets, and festivals, ensuring a tailored and engaging experience for the target audience.
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Charts
2023 Charts
Certifications
Platinum Certifications
D2C Products Showoff
Photos
Live & Fan Experiences
Out Of Home Campaign
ADV campaign to celebrate the achievements of UMG artists in the top year-end charts of 2022.
The campaign featured an Out-Of-Office initiative, including a prominent billboard in Milan and digital totems throughout the city. Additionally, a compelling digital campaign was executed across various social platforms.
Overall, this ADV campaign showcased UMG artists' exceptional year-end chart positions and successes, employing a combination of traditional and digital advertising to captivate audiences and reinforce their impact within the music industry.