Universal Music
Group Italy

Brand Identity
Milan, February 2022

Design & Animation:
Gabriele Wiedenmann
Video Production & Editing:
Gabriele Wiedenmann, Davide Armani

Design and Creative Direction of visual social assets for Universal Music Group Italy.

The communication strategy encompassed a range of elements, beginning with institutional messaging such as charts, certifications, and new releases. We then transitioned to showcasing UMG products present on the official eCommerce platform with a diverse array of video content. Additionally, I curated content for specific events including live performances, meet & greets, and festivals, ensuring a tailored and engaging experience for the target audience.

CHECK IT OUT

Charts

Weekly ChartsIG Story

2023 ChartsIG Feed

FIMI Top Of The Music 2023IG Story

Certifications

Platinum CertificationsIG Feed

Golden AwardIG Story

Multi-Platinum AwardIG Story

D2C Products Showoff

Product UnboxingIG Reel

Artist SignatureIG Reel

PhotosIG Feed

Live & Fan Experiences

Yungblud - Intimate as F**kIG Reel

Blanco - InnamoratoIG Reel

Harry Styles - ShowcaseIG Reel

Out Of Home Campaign

ADV campaign to celebrate the achievements of UMG artists in the top year-end charts of 2022.

The campaign featured an Out-Of-Office initiative, including a prominent billboard in Milan and digital totems throughout the city. Additionally, a compelling digital campaign was executed across various social platforms.

Overall, this ADV campaign showcased UMG artists' exceptional year-end chart positions and successes, employing a combination of traditional and digital advertising to captivate audiences and reinforce their impact within the music industry.

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Gabriele Wiedenmann © 2019—’25