Universal Music Group Italy - Social Identity
Visual Identity

cc: Universal Music Group, Italy

Design & Animation:
Gabriele Wiedenmann

Video Production & Editing:
Gabriele Wiedenmann, Davide Armani

Design and Creative Direction of visual social assets for Universal Music Group Italy.

The approach started with developing a visually cohesive framework that aligned seamlessly with the brand's global identity, and it then extended across various adaptations.

The communication strategy encompassed a range of elements, beginning with institutional messaging such as charts, certifications, and new releases. We then transitioned to showcasing UMG products present on the official eCommerce platform with a diverse array of video content. Additionally, I curated content for specific events including live performances, meet & greets, and festivals, ensuring a tailored and engaging experience for the target audience.



Weekly Chart
IG Story

2023 Charts
IG Feed

FIMI Top of the music 2023
IG Story


Platinum Certifications
IG Post

Golden Award
IG Story

Multi-platinum Award
IG Story

D2C products showoff:

Product Unboxing 
IG Story

Artist signature
IG Story

IG Feed

Live & Fan Experiences:

Yungblud - X Tour
Live Recap

Harry Styles - X Showcase
Fan Meet & Greet

Blanco - Innamorato
Release Party

Other Projects: