Design and Creative Direction of visual social assets for Universal Music Group Italy.
The approach started with
developing a visually cohesive framework that aligned seamlessly with the
brand's global identity, and it then extended across various adaptations.
The communication strategy encompassed a range of
elements, beginning with institutional messaging such as charts,
certifications, and new releases. We then transitioned to showcasing UMG
products present on the official eCommerce platform with a diverse array of video
content. Additionally, I curated content for specific events including
live performances, meet & greets, and festivals, ensuring a tailored and
engaging experience for the target audience.
CHECK IT OUT
Universal Music Group Italy - Social Identity
Visual Identity
2022
Visual Identity
2022
cc: Universal Music Group, Italy
Design & Animation:
Gabriele Wiedenmann
Video Production & Editing:
Gabriele Wiedenmann, Davide Armani
Gabriele Wiedenmann
Video Production & Editing:
Gabriele Wiedenmann, Davide Armani
Charts
Weekly Chart
IG Story
2023 Charts
IG Feed
FIMI Top of the music 2023
IG Story
Certificazioni:
Platinum Certifications
IG Post
Golden Award
IG Story
Multi-platinum Award
IG Story
D2C products showoff:
Product Unboxing
IG Story
Artist signature
IG Story
Photos
IG Feed
Live & Fan Experiences:
Yungblud - X Tour
Live Recap
Harry Styles - X Showcase
Fan Meet & Greet
Blanco - Innamorato
Release Party
Other Projects: