Design and creation of a dynamic communication for the 2023 Pride Month UMG campaign.
The work included
crafting a vibrant logo, visuals, t-shirt design, parade wagon graphics, and
digital advertisements. Through the campaign, the aim was to celebrate diversity, unity,
and love through music and artists personalities, while promoting inclusivity and equality for the LGBTQ+ community.
Love is Universal - Milano Pride 2023
Visual Campaign
2023
Visual Campaign
2023
cc: Universal Music Group, Italy
Design & Animation:
Gabriele Wiedenmann
Video Production & Editing:
Gabriele Wiedenmann, Davide Armani
Gabriele Wiedenmann
Video Production & Editing:
Gabriele Wiedenmann, Davide Armani
Logo & Graphic Outputs
Logo
Gradient
Street Parade Wagon
T-Shirt
Social Outputs:
Born this way - LipSync
cc: Tuorlo Magazine
cc: Tuorlo Magazine
In collaboration with Tuorlo Magazine, the main project included a lipsync video featuring various
artists from UMG Italy and the renowned Italian Drag performer, La Fay. Set to
Lady Gaga's empowering anthem "Born This Way," this project
celebrated self-expression and inclusivity.
Digital ADV:
Artist Mix Parade
Spotify playlist ADV
on TikTok
Pride selection
D2C Products ADV
on TikTok
Pride selection
D2C Products ADV
carousel on TikTok
Street Parade Photo Gallery:
Other Projects: